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Designing online identities : successful graphic strategies for brands on the Web
Andres, Clay
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| 자료유형 | 단행본 |
|---|---|
| 서명/저자사항 | Designing online identities: successful graphic strategies for brands on the Web/: Clay Andres. |
| 개인저자 | Andres, Clay. |
| 발행사항 | Gloucester, Mass.: Rockport Publishers, c2002. |
| 형태사항 | 191 p.: col. ill.; 29 cm. |
| ISBN | 1564968014 (hardcover) |
| 내용주기 | Brand recognition -- Image perception -- Navigational context -- Content delivery -- Customer experience -- Classic brands -- Boutique brands -- Dot.com brands -- E-commerce brands -- Self-branding -- Not-for-profit brands. |
| 일반주제명 | Brand name products --Marketing --Management. Trademarks --Design. Web sites --Design. |
| 분류기호 | 658.827 |
| 언어 | 영어 |
