상세정보
- 상세정보
Data mining techniques : for marketing, sales, and customer relationship management 2nd ed
Berry, Michael J. A.
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| 자료유형 | 단행본 |
|---|---|
| 서명/저자사항 | Data mining techniques: for marketing, sales, and customer relationship management: Michael J.A. Berry, Gordon S. Linoff. |
| 개인저자 | Berry, Michael J. A. Linoff, Gordon. |
| 판사항 | 2nd ed. |
| 발행사항 | Indianapolis, Ind.: Wiley Pub., c2004. |
| 형태사항 | xxv, 643 p.: ill.; 24 cm. |
| ISBN | 0471470643 (paper/website) |
| 일반주기 | Includes index. |
| 내용주기 | Why and what is data mining? -- The virtuous cycle of data mining -- Data mining methodology and best practices -- Data mining applications in marketing and customer relationship management -- The lure of statistics: data mining using familiar tools -- Decision trees -- Artificial neural networks -- Nearest neighbor approaches : memory-based reasoning and collaborative filtering -- Market basket analysis and association rules -- Link analysis -- Automatic Cluster detection -- Knowing when to worry: hazard functions and survival analysis in marketing -- Genetic algorithms -- Data mining throughout the customer life cycle -- Data warehousing, OLAP, and data mining -- Building the data mining environment -- Preparing data for mining -- Putting data mining to work. |
| 일반주제명 | Data mining. Marketing --Data processing. Business --Data processing. |
| 분류기호 | 658.802 |
| 언어 | 영어 |
